TripAdvisor Effect: how much we are influenced by reviews
In the era of online communication, influence largest search engine in tourism, TripAdvisor, how we decide where we spend our holidays are chosen hotel and even restaurants where we eat is greater than we imagine, as shown by a analysis conducted recently.
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Reviews, recommendations and ratings posted on TripAdvisor influenced online more than 352 million trips worldwide in a single year, shows an analysis by Oxford Economics, UK. Also influence search engine would translate into tourism travel expenses generated annually worth 49 billion worldwide. The effect would be seen and to support jobs in the tourism industry, 2.37 million annually. The study took into account international travel and domestic course of 2014, an example provided is London, one of the top destinations of the world where the reviews would have impact in a number of 8.7 million trips made by tourists in a year. TripAdvisor According to the spokesman, the American company would have two notable effects on the costs borne by tourists. On the one hand visitors use the recommendations offered by the site to find holiday options cheaper, on the other hand the confidence that come to bear in reviews increase the number of trips they make increase the time spent on vacations .
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Equally important influence proves reviews for private businesses, which rely heavily on recommendations from clients, many owners benefiting from an increased flow of tourists after entering the database search engine. The owner of such pensions in the UK says that visitor reviews satisfied helped to increase business almost overnight, but that such a response from the tourists and that are evaluated in real time forces you to maintain a certain standard to improve services and be responsive to tourists suggestions.
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