Escape Rooms is one of the first locations opened in Bucharest in the first half of this year. The two rooms, located in a hostel in the city center, invites you to different stories. In the first room, reminiscent of a military barracks, the script says you have 60 minutes to defuse a bomb. The second room resembles a chessboard with the only escape mission. Easier said than done.
Flavia Mândruţ (25), manager Escape Rooms, says the idea came during a team building in Budapest.
“I was there with several colleagues and I played Escape, Budapest because the game was known, was an established trend. Then there were a few more, but now in Budapest are dozens of Escape’s, because he’s a great business. Daniele Colombo, the majority shareholder in the company, decided that he wanted to bring him here, so he went into partnership with those having locations and they agreed there to organize two rooms. We had to go on so because we had no experience to build from scratch two Escape sites. That was in April, when I go. ”
The investment, says proudly cost less than in other countries. “I already had the space and the investment was around $ 10,000; The new rooms will cost less because we have already experienced. It depends what kind of room you want to decorate; Amsterdam, for example, I understand that there is a very hi-tech camera that cost tens of thousands of euros. ”
Without having any impressive promotional budget, Escape Rooms has become the most recommended attraction Bucharest travel website TripAdvisor. The explanation, says Flavia pride is how relational customers. “We asked all customers to write reviews about us and thus reached the number one attraction in Bucharest. Romans was a bit difficult because people did not know what it was, it was a new game, and we would ask ten euros to get out of a locked room, “continued the manager.
“Initially we relied heavily on customers hostel, but now they no longer represent a significant part of customers. Hostels are generally directed to persons with lower incomes, such as backpackerii and they have a lot of money for activities like this. Now most clients come to us on TripAdvisor, strangers who read about us and want to play rooms. Most of those who came to play and subsequently made friends, I have not seen anyone to leave disappointed so far. ”
Rooms Escape manager says business is profitable and increase month by month. “On average, we have at least two teams per day. We had days and 15 teams playing in the two chambers in parallel, “says proud. “It’s a profitable business, compared with the initial investment. There are costs related to maintenance, should someone pursue those who are permanently closed, but the money that can bring transforms it into a profitable business. The best month brought about 7-8000 euros. ”
Escape the room is a game where a limited amount of time searching for hidden clues, and uncovering the secrets of her room, using intelligence, ingenuity and imagination must escape from the room.