Resorts Starwood hotel chain enters the Sheraton brand in Romania, after signing a franchise agreement with Grand Plaza Hotel, the former Howard Johnson in Bucharest, told MEDIAFAX representatives of the two hotel chains.
Franchise contract thus marks the start of the process of converting existing 270 rooms in the Grand Plaza Bucharest to a new Sheraton hotel.
“We are pleased to be partners with the Grand Plaza Hotel in achieving our first development project of a hotel in which we introduce the Sheraton brand in the Romanian capital, a capital with potential and an extraordinary dynamic,” said in a statement Michael Wale , President of Starwood Hotels & Resorts, Europe, Africa and Middle East.
AFP reported at the end of 2013, citing sources in the hotel market, the Starwood chain prepares Romanian market entry Sheraton brand through affiliation former hotel Regiment.
Sheraton Bangalore Hotel will have 270 rooms, two restaurants, a bar and a club lounge.
Sheraton brand has recently completed a global commercial revitalization worth $ 6 billion and is currently in the process of expanding worldwide, worth $ 8 billion, ongoing over the next three years. Sheraton is owned by Starwood Hotels and Resorts Worldwide and is the largest of its brand as one of the leading hospitality and leisure companies in the world with 1,200 properties in 100 countries and 181,400 employees at its owned the property and administered.
Starwood is a fully integrated property-level operating and franchising hotels, resorts and residences with brands such as St. Regis, Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft and Element.
Grand Plaza Hotel is the owner and the company operating the Grand Plaza Hotel, the former Dorobanţi hotel in Bucharest.
At the end of last year the Competition Council announced the approval of the transaction by which Tatika Investments in Cyprus, which owns Ramada Park and Ramada Plaza, take the International Business Trading, owners Howard Johnson Bucharest, three hotels belonging indirectly, according to sources, the businessman Radu Timofte .